PREMIUM: Are Covid-19 and Spanish FashionTech changing your wardrobe?

Updated: Jul 2

- Conscious clothes by 3 Spanish Tech companies.

Photo by WillSpirit SBLN on Unsplash

It is getting more and more likely that these are possible conversations in the near future:


"I love your sweater! Where did you get it?" "Thank you, I made it myself!" or "Those jeans fit you perfectly, are they toxic-free? "Yes, they are!"


For many years, well before the Corona virus outbreak, the Fashion industry has been under scrutiny as consumers increasingly have come to understand that their favorite pair of jeans could actually have an even higher carbon footprint than their last weekend flight.


Abrupt change to shopping patterns


But even though the average consumer might have wondered how it's possible for a t-shirt to only cost 3 euros, it takes time before the actions catch up with the sustainable mindset. There were loud complaints that the change was happening too slowly, until Corona hit and the change in shopping patterns became very abrupt.


We don't know what will happen but we do know that humans are creatures of habit. There is that saying that it takes 21 days to change a habit. In many parts of the world those 3 weeks have been passed and lock-down continues.

Meaning that a lot fewer people are now impulse buying clothes and despite the efficiency built into the online shopping experience, it still gives the buyer some extra time to actually think it through, and maybe re-think, before "adding to cart" and clicking the Pay button.


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