PREMIUM: How 3 Spanish Startup Superstars are preparing for an afterlife, post Corona

Updated: Jul 2

- Badi, Glovo and Cabify help the public sector.


Spain is one of the hardest hit countries by the Corona virus and when it comes to Madrid and Barcelona, these major startup hubs are hurting disproportionately in comparison to the other 15 regions in Spain.


In parallel to the per usual strive-to-survive lifestyle of any startup entrepreneur, the bar is now set even higher for what challenges need to be tackled on a day to day basis. For many there are severe economic consequences in terms of reduced revenue and increased difficulties to secure the needed financing to keep the startup up and running.


Old school phone interviews to become future-proof


Although Artificial Intelligence and Big data crunching are still major components in creating and delivering the products and services at high speed from any startup, it is now getting obvious that some old school ways of collecting information are being dusted off.


Many One-on-one phone or video interviews with many open ended questions (way more time-consuming to process) are now needed to be executed in preparation for success in a post Corona afterlife.

Any journalist can tell you that the best, most reliable data comes from interviewing someone in person - while also grasping the body language - to get the most interesting and juiciest information. To be able to carve out the underlying, golden nuggets of intelligence in terms of insightful comments, you just need a way to allow for unexpected follow-up questions to be asked, and preferably also see the person, although now on video.


Carlos Pierre, CEO of one of Spain's most famous startups Badi, has made sure to steer the Customer Support crew to be more on the look-out for Business Intelligence, adding capacity to the UX Research team.


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